The openness among urban singles in India to online dating is extraordinarily high relative to anywhere else in the world, according to a top official at Tinder’s parent company.
This has led to India becoming the first country in Asia where Tinder is launching its Face Check safety feature, said Yoel Roth, senior VP of trust and safety at Match Group, which owns popular dating apps such as Tinder, Hinge and OkCupid.
Face Check – which requires new users to complete a mandatory video selfie – is part of Tinder’s broader efforts to cut out bots and scammers, and to help ensure authentic connections.
“Face Check is arriving in India at a time when online authenticity has never been more important,” Roth told ET in an interview. “Safety features like Face Check add an important new tool to our arsenal against fake profiles, bots, and fraud so that people can focus on building meaningful connections.”
He said Match Group may expand safety features in its other apps in India and is open to getting more dating apps to the country.
The Nasdaq-listed US tech company operates the largest portfolio of online dating services.
“One of the things we see that drives a lot of our investments in features like Face Check is the openness to the online dating category, especially amongst urban singles in India,” Roth said. “We see that young people in big cities in India are more open to the idea of online dating than they have been in the past.”
He said people are excited about the possibility of finding relationships and connections through the internet. “That openness signals a strong product market fit and we can build apps that are really aligned with what people in India are looking for,” he added.
The global online dating market size is estimated to grow from $11.02 billion in 2025 to reach $19.33 billion by 2033, as per a report by Straits Research.
Asia-Pacific “emerged as the fastest-growing region, fuelled by rising internet access, changing cultural attitudes, and strong adoption among younger demographics in markets like China and India,” the report said.
According to Tinder’s Modern Dating Report, authenticity and safety are top of the mind for young daters in India. Over one in three said profile verification is among the most appealing features when evaluating potential matches on a dating app.
The company said by being proactive, Indian daters are creating spaces where safety and comfort come first: half (50%) choose to meet in public places, 42% share their plans with friends or family, 40% avoid revealing personal information, and 37% video call before meeting in person.
In the last few years, Tinder has released more than 20 safety features and tools for users in India including Warnings, Are You Sure, Does This Bother You, Reporting Enhancements and ID Verification.
Face Check has started to roll out to new users in India.
This has led to India becoming the first country in Asia where Tinder is launching its Face Check safety feature, said Yoel Roth, senior VP of trust and safety at Match Group, which owns popular dating apps such as Tinder, Hinge and OkCupid.
Face Check – which requires new users to complete a mandatory video selfie – is part of Tinder’s broader efforts to cut out bots and scammers, and to help ensure authentic connections.
“Face Check is arriving in India at a time when online authenticity has never been more important,” Roth told ET in an interview. “Safety features like Face Check add an important new tool to our arsenal against fake profiles, bots, and fraud so that people can focus on building meaningful connections.”
He said Match Group may expand safety features in its other apps in India and is open to getting more dating apps to the country.
The Nasdaq-listed US tech company operates the largest portfolio of online dating services.
“One of the things we see that drives a lot of our investments in features like Face Check is the openness to the online dating category, especially amongst urban singles in India,” Roth said. “We see that young people in big cities in India are more open to the idea of online dating than they have been in the past.”
He said people are excited about the possibility of finding relationships and connections through the internet. “That openness signals a strong product market fit and we can build apps that are really aligned with what people in India are looking for,” he added.
The global online dating market size is estimated to grow from $11.02 billion in 2025 to reach $19.33 billion by 2033, as per a report by Straits Research.
Asia-Pacific “emerged as the fastest-growing region, fuelled by rising internet access, changing cultural attitudes, and strong adoption among younger demographics in markets like China and India,” the report said.
According to Tinder’s Modern Dating Report, authenticity and safety are top of the mind for young daters in India. Over one in three said profile verification is among the most appealing features when evaluating potential matches on a dating app.
The company said by being proactive, Indian daters are creating spaces where safety and comfort come first: half (50%) choose to meet in public places, 42% share their plans with friends or family, 40% avoid revealing personal information, and 37% video call before meeting in person.
In the last few years, Tinder has released more than 20 safety features and tools for users in India including Warnings, Are You Sure, Does This Bother You, Reporting Enhancements and ID Verification.
Face Check has started to roll out to new users in India.
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